‘Fifty’ Series+

In their first joint publishing venture, the Design Museum and Conran Octopus commissioned Untitled to design the ‘Fifty’ series which takes different design disciplines and lists fifty of the most important and innovative designs that have had the most impact on the world we live in. Covering topics as diverse as dresses, cars, bicycles, typefaces and shoes, the books offer an accessible entry point to a range of popular design topics. We conceived the books as a series of small hardbacks featuring iconic cut-out images on the covers. Once the jacket is removed, the black case underneath features a gloss foil-blocked silhouette of the cover illustration.