‘Icons of Style’ Series+

The ‘Icons of Style’ collection of books looks at the three lynchpins of men’s style, denim, sneakers and t-shirts, and tracks their popularity from the earliest examples through to the very latest in cutting edge street fashion. We created the ‘Icons of Style’ logotype which is treated like a clothing label on the book covers and developed a strong look for the series. The pacing of the interior pages is made more lively with the playful use of close cropping and dynamic cut-outs. The series is published by Mitchell Beazley in conjunction with The Daily Street.