The Alpine Fantasy of Victor B (Serpent’s Tail) is a collection of fictional stories written by 17 of Britain’s leading contemporary artists. The stories are satisfying dark and immersive and offer an insight into the creative minds of their authors. To create bookshop impact, we developed a stark black cover with an oversized ‘B’ dramatically reversed out. Inside, each beautifully typeset story began with a large drop cap letter. In between each story, there are eye-catching black slabs acting as dividers.