Dinings is a Knightsbridge-based restaurant owned by renowned chef, Masaki Sugisaki. It offers an elegant and innovative take on the Japanese Izakaya – a style of cooking that combines authentic Japanese and European cuisines. The menu changes frequently because only the freshest seasonal ingredients are used. Untitled were commissioned to rationalise the branding and to create a multi-purpose website that would enable Dinings to offer their services to a much wider audience. Chef Masaki is the heart of the business and so we developed secondary identity called simply ‘by Masaki’, reasoning that a subtle shift towards a more personal service would appeal to his customers. The website is fully functional and makes it easy for customers to book a table or to order takeaway food. Aesthetically, the website is sympathetic to the restaurant’s modern decor. It feels spacious, modern and has complex overlapping elements that draw visitors in.