In 2009, Albion opened its first café and delicatessen in Shoreditch, its mission was to bring no-nonsense, modestly-priced, seasonal British food to it’s ever appreciative customers. The original logotype was developed by Conran Studio but Untitled were commissioned to develop it into a fully-fledged brand identity and roll it out across an exhaustive list of applications, including everything from wine labels and food packaging to exterior and interior sign systems.

Photography Julian Anderson / Lisa Linder / Paul Raeside / Illustration David Bray